Let's face it, being a success in blogging or social media is hard! The core of marketing is appealing to your audience. You cannot do that, however, if you do not know anything about your followers. Do you want to spend countless months of trial and error, hoping to post something on social media that hits it off with a random demographic? Of course not—you want to target a niche audience that is more likely to find your content intriguing, and you want to post at particular times they are most likely to see it. In turn, their reactions will help determine precisely what you publish.
So how do you get to know your audience on a more intimate level? You should be as authentic as possible online—internet users are tired of companies that act as if they are not made of people, too—but there is only one of you, and (hopefully) thousands of them. If you want to become more familiar with your followers and what their behaviors are, here are a few tools to get you more acquainted with them on different social media platforms.
Learn More About Your Followers:
Have you ever sought in-depth, actionable insights that can help you improve your Twitter strategy? Tweepsmap can help you map your Twitter followers on a city level, so if you have a sizable audience in Boston, you know to tweet about the Red Sox, not the Cubs. Tweepsmap can also provide you with information regarding your followers’ demographics, including what languages they speak, their professions, gender, and more. Building a community around your brand requires understanding what makes the right people tick.
Before you can learn more about your Instagram audience, you need to have one. If you want to know how to increase Instagram followers, Magic Social can help you target real users to enhance your organic engagement. The platform employs smart filters that enable you to attract followers based on hashtags, locations, usernames, and more. This resource is not just a tool, either—an account manager takes over the growth process for you, freeing up your time to spend on other aspects of your business.
Magic social can deliver you an audience, but you still need to do the posting—which means it’s imperative to know what your followers want to see. SquareLovin’s analytics gift you with information regarding your audience and insight into what matters to active Instagram users. Should you post photography? Infographics? Quotes? SquareLovin can give you much-needed guidance.
All page administrators have access to Facebook Insights, but that doesn’t mean everyone is leveraging it appropriately. With the “Pages to Watch” feature, you can look at how your competitors are performing; and the “people reached” feature can tell you how many people interacted with your posts in some way. Do you want to know where most of your audience lives, what languages they speak, what pages they like, and what their purchasing histories are? Facebook Insights can tell you.
Most social media platforms provide users with some sort of data regarding how their content is performing. Snapchat, unfortunately, gives the least—which means executing an effective Snapchat strategy can be a real challenge (one of the key reasons behind this is that there is not much data to collect besides comments and views anyway).
Snaplytics is prepared to grant you unprecedented insight into your SnapChat performance. What the average open versus completion rate of your stories? How many people are taking screenshots of them? What are your competitors up to? When you have an analysis of your strategy, you can adjust it without continually questioning yourself.
Pinterest’s structure is unique, so it while it might be efficient to have an all-in-one analytics system that includes it, it’s also practical to have a platform that tells you all you need to know about Pinterest and only Pinterest.
Pinterest Analytics can tell you all you need to know about how your pins are performing and what traffic is finding its way towards your content. This resource can also give you insight into your audience’s preferences: what percentage of them is interested in DIY and crafts versus travel? Even further in-depth, what portion of your follower base is interested in each kind of travel (such as camping, road trips, adventure, etc.). When you know what excites or informs your audience, you can better produce content that will strike a chord with them.
Social media is a complicated landscape, so using various platforms to market your business requires knowing the people you are reaching out to as familiarly as possible. What tools do you use to get acquainted with and to learn more about your followers?