Ever since becoming a Mom, you’ve loved documenting every single part of the process, from the first months of pregnancy to your toddler’s first steps, to what it’s like to search for the perfect school in your local area. It all started as a hobby, but now you’re running a blog, and every time you post something new, letting your friends know about it on Facebook, you end up with lots of likes, comments, and interesting debates. Lately, you’ve been noticing that people you don’t even know have been keeping up with your updates, sharing your blog posts and even reaching out to you via social media.
So why not make some money from blogging? There are lots of great ways to do it, and it can end up becoming a career for you. Here’s how:
Post regularly–and on social media
If you’ve already got quite a few followers, it means you’re doing something right: writing really great content that people get addicted to and want more of. But if you really want to gain enough of a following to make money, you’re going to need to start churning out a bit more content. You’ll want to post regularly, at least three times a week, because that’s going to get you more hits on Google. There’s a reason why websites with a blog have 434 percent more indexed pages than those without, and it’s because the more you post, the more people will run into your content anytime they search for something with keywords that match those on your blog posts.
You don’t have to become an Instagram influencer overnight, but by sharing your posts on social media, you’ll also be able to build a following on platforms like Facebook (not just with your personal page, but with your blog business page), Instagram, and Twitter. So every time you write a new blog post, remember to share it!
Ads are one of the easiest ways to make money. With affiliate links, for example, you usually make about 10 percent from purchases made by people who clicked on the link through your website. But there are other ways to make money from ads, according to Lifewire, from pay-per-click (when someone clicks on the ad) to pay-per-impression (whenever the ad appears on your blog).
Also, once you’re getting a lot of traffic to your website, you’ll be able to sell advertisements as a service on your site. According to jeffbullas.com, “If you’re already getting decent traffic, you may want to take things in your control and sell direct ads on your website. All you need is an “Advertise with us” page on your blog listing out the different formats of ads available and how much it costs per month. Make sure to mention your Alexa rank, Google PageRank, and other traffic stats for buyers to know.”
By 2020, the number of bloggers is estimated to reach 31.7 million, and in large part, it’s because there’s so much money to be made–so get started if you haven’t already!
Optimize your SEO
It’s likely, since you’ve already got a bit of a following and you’re publishing high-quality content, that you’re already gifted when it comes to search engine optimization (SEO). You may not even know it yet. But understanding it on an expert level is helpful, considering that 75 percent of people searching for anything on a search engine such as Google never scroll past the first page of results. How are you going to make sure that you optimize your site so that your posts will end up on that very first page, then?
Generally, you’ll want to focus on using the right keywords throughout your posts (what the searcher would be looking for, for example, “how to choose the right preschool”), including links to other websites you’ve gotten reliable information from, and optimizing images and other parts of the page. For more tips on optimizing SEO, check out this article from Entrepreneur.com.
Finally, you can make some money selling services on your blog. One-on-one consultations on how to make money from home, or personalized scheduling services for busy moms who want to learn from the best? You’ll even be able to start selling writing services, whether that’s writing ad copy for companies like Juul e-cigarettes or movies like People You May Know.
Additionally, you might want to write an ebook and sell it once you’ve got a big enough following. Just remember to advertise it not only your site but also on social media channels–91 percent of brands use two or more social media channels, so you should be, too.
As you can see, turning your mom blog into a business is all about understanding the business of blogging. Once you’ve started writing content often and optimizing SEO and social media strategies, you’ll be well on your way to making your blog into a business.